We not only need representation of ethnically diverse people at magazines, on runways, and in ad campaigns, we also need fashion managers of different cultures, color, size, age and gender. Choosing people who represent the world in which we currently live, and who understand, first hand, the needs of different types of consumers, has proven to be more profitable for those brands who have become more inclusive.
The pandemic has oblige us to stop and look inside and to think how to reposition ourselves. This time has not only been a personal reflection for me but also for my business. During the long lonely days of the Milan's lockdown I kept thinking that all this had to be for a reason (I know a bit cliche but true), sometimes the darkness of days brings the best out of people.
We not only need representation of ethnically diverse people at magazines, on runways, and in ad campaigns, we also need fashion managers of different cultures, color, size, age and gender. Choosing people who represent the world in which we currently live, and who understand, first hand, the needs of different types of consumers, has proven to be more profitable for those brands who have become more inclusive.
The pandemic has oblige us to stop and look inside and to think how to reposition ourselves. This time has not only been a personal reflection for me but also for my business. During the long lonely days of the Milan's lockdown I kept thinking that all this had to be for a reason (I know a bit cliche but true), sometimes the darkness of days brings the best out of people.
